Australia Asia and The Pacific
As the leading alcohol company in Australia and the Pacific, Foster's is the proud owner of the region's favourite brands and the world's most famous Australian beer; Foster's Lager. Foster's Australian favourites include the nation's No.1 beer, Victoria Bitter, Australia's leading premium beer, Crown Lager, and the region's finest wine brands including Wolf Blass, Penfolds, Rosemount, Yellowglen and Lindemans.
With an Australian brewing and winemaking heritage stretching from the mid 19th century, Foster's remains at the forefront of innovation with a new multi-beverage distribution model, focused cross-category sales force and an integrated logistics and administrative network.
Foster's supplies over 38,000 customers, from wholesalers and importers, to hotels, bottle shops and restaurants. As part of a unique cross-category drinks portfolio, Foster's operates three distilleries, two cideries, six breweries and 16 wineries. Employing around 6,200, Foster's sells over 120 million 9lt equivalent cases across the region, with export brands growing swiftly in key markets such as Japan, China and India.
The Americas
Foster's produces and markets an international portfolio of premium quality wines including Beringer, Lindemans, Penfolds, Rosemount Estate and Wolf Blass in the Americas.
Beringer, America's favourite premium wine, began in the Napa Valley in the 1870s and has grown to a 7 million case brand. Other boutique and leading brands that form part of Foster's Californian wine portfolio include Chateau St. Jean, Chateau Souverain, Etude Wines, Greg Norman Estates, Stags' Leap Winery and Meridian Vineyards.
The Americas is also a major market for Foster's Lager, with licensing and distribution agreements in Canada, the United States, and export agreements covering key markets in Central and South America. With annual beer sales of 6 million cases and wine sales of approximately 20 million cases, Foster's Americas employs 1,400 people.
Europe, The Middle East and Africa
Foster's markets a range of the UK and Europe's favourite 'new world' wines, with Ireland and the Nordic countries representing key growth markets for our wine brands.
As the major export market for Australian wine, and with strong growth from Californian and New Zealand brands, Foster's has the strongest premium import portfolio in the United Kingdom and Europe. Foster's employs 140 in Europe, the Middle East and Africa, in Italy and France.
Annual sales volumes are equivalent to 7.5 million 9L cases sold throughout the UK, Europe, the Middle East and Africa. While Foster's has sold the rights to the 85,000 9lt case Foster's brand in Europe, through partnership and licensing arrangements, the brand is distributed by Foster's in the swiftly growing Middle East and African markets.
.
